Animal Rights Challenge to Cartoon Poultry Product Labels Fails

ANIMAL RIGHTS CHALLENGE TO CARTOON POULTRY PRODUCT LABELS FAILS

By John M. Simpson, Duane Morris Animal Law

A federal court in Washington, D.C. recently tossed a lawsuit brought by the animal rights group, Animal Legal Defense Fund (ALDF) challenging poultry products labels that had been approved by the Food Safety and Inspection Service (FSIS) of the U.S. Department of Agriculture. The court determined that ALDF had no standing to sue. ALDF v. Vilsack, No. 1-21-cv-01539 (CJN) (D.D.C. Nov. 14, 2022).

The labels in question — on chicken and turkey products produced by a vertically integrated poultry-production company — portrayed cartoon chickens and turkeys outside in fields. ALDF opposed FSIS’s approval of such labels under the Poultry Products Inspection Act as “misleading” because they supposedly would lead a consumer to conclude that the fowl had access to a barnyard or pasture when they were, in fact, raised indoors — even though the labels themselves said nothing about where the birds were raised.

The district court determined that ALDF had no standing to sue, whether based upon injuries claimed by ALDF itself (organizational standing) or based upon injuries claimed by an ALDF member (associational standing).

On the organizational standing point, ALDF argued that FSIS’s label approval impaired ALDF’s consumer education services and its other mission-driven activities in which ALDF alleged that it educates consumers about how animals are raised for food. The Court rejected this argument:

This is not an allegation that the Department’s actions have “impaired the organization’s ability to provide services.” . . . Nor is it an allegation that the Department’s conduct inhibits ALDF’s daily operations. . . . Rather, ALDF’s day-to-day activities can continue unabated; nothing the Department has done impairs its ability to engage in the education and empowerment services themselves. Instead, this is an allegation that the Department has taken
steps inconsistent with ALDF’s mission—which is insufficient for Article III standing. Slip. op. at 14 (citations omitted).

The court also found wanting ALDF’s second claim of injury — that the FSIS’s labelling approvals impede ALDF’s legislative efforts aimed ending inhumane treatment of farm animals because, as the D.C. Circuit has made clear:

Article III standing does not exist “when the only ‘injury’ arises from the effect of the regulations on the organizations’ lobbying activities.” Id. at 15 (citation omitted).

ALDF’s third claimed injury — the Department’s actions supposedly precluded ALDF from submitting claims of animal mistreatment — also fell short:

ALDF does not allege that it has been prevented from complaining to the Department about [the] labels, only that its complaint was unsuccessful. . . . ALDF “has alleged no more than an abstract injury to its interests” . . . which is insufficient for Article III standing. Id. at 16 (citation omitted).

As to ALDF’s separate claim of associational standing, the court found that the ALDF member failed to demonstrate that she was suffering any injury in fact because her decision to purchase was based, not on whether the poultry was raised indoors, but on the producer’s claims about antibiotics:

Mere disappointment that a cartoon depiction of chickens in the field does not match reality, without more, is insufficient. . . . This might, perhaps, be a different case if purchasing free-roaming chicken was Mastracco’s aim—if that was the factor that drew her to purchase Perdue’s Fresh Line products in the first place—and she was now paralyzed from purchasing future poultry products through lack of faith in the accuracy of their labels. But that is not this case. “Ms. Mastracco was influenced to purchase Perdue’s Fresh Line chicken products by label claims about no antibiotics.” Compl. ¶ 32. Id. at 20.

Nor did Ms. Mastracco have a “distrust” or “uncertainty” injury about the labels in question that would suffice for injunctive relief standing:

Mastracco was never misled in the first place. Not once did she purchase the poultry products at issue because she relied on the cartoon chickens or turkeys on the package. And now that she knows they are not accurate, she will not rely on them going forward. Id. at 22.

Standing is an indispensable part of any plaintiff’s case in federal court. Advocacy groups often find standing to be an annoying “technicality” because it will prevent them from plunging the court and the parties into an abstract debate about animal rights and other philosophical subjects. However, without standing, which goes to the court’s jurisdiction under Article III of the U.S. Constitution to decide a case, the court has no power to proceed.

NEWSLETTER

DONATE

Please consider donating to Protect The Harvest.

Donate Today

FRIEND OF THE LAND

Nominate a Friend of the Land.

Nominate a Friend

Events

  • 2023 Mike Cervi Jr. Memorial Pro Classic Team Roping

    Join us at the 2023 Mike Cervi Jr. Memorial Pro Classic Team Roping. The dates include Tuesday, February 21, 2023 - Wednesday, February 22, 2023 We would love to see you there!


  • 2023 Missouri Pet Breeders Association Expo

    Join us at the 2023 Missouri Pet Breeders Association Expo. The dates include Friday, March 10, 2023 - Saturday, March 11, 2023 We would love to see you there!


  • 2023 KPP Educational Seminar

    Join us at the 2023 KPP Educational Seminar. The dates include Friday, April 28, 2023 - Saturday, April 29, 2023 We would love to see you there!


Support Protect the Harvest by Purchasing PTH Swag

Events

  • Starts: Tuesday, February 21, 2023

    2023 Mike Cervi Jr. Memorial Pro Classic Team Roping

    Join us at the 2023 Mike Cervi Jr. Memorial Pro Classic Team Roping. The dates include Tuesday, February 21, 2023 - Wednesday, February 22, 2023 We would love to see you there!

    2 weeks from now
    Website Location
  • Starts: Friday, March 10, 2023

    2023 Missouri Pet Breeders Association Expo

    Join us at the 2023 Missouri Pet Breeders Association Expo. The dates include Friday, March 10, 2023 - Saturday, March 11, 2023 We would love to see you there!

    4 weeks from now
    Website Location
  • Starts: Friday, April 28, 2023

    2023 KPP Educational Seminar

    Join us at the 2023 KPP Educational Seminar. The dates include Friday, April 28, 2023 - Saturday, April 29, 2023 We would love to see you there!

    3 months from now
    Website Location
  • Starts: Thursday, February 23, 2023

    2023 Western Farm Show

    Join us at the 2023 Western Farm Show. The dates include Thursday, February 23, 2023 - Sunday, February 26, 2023 We would love to see you there!

    2 weeks from now
    Website Location
  • Starts: Tuesday, February 21, 2023

    2023 Missouri Pork Expo

    Join us at the 2023 Missouri Pork Expo. The dates include Tuesday, February 21, 2023 - Wednesday, February 22, 2023 We would love to see you there!

    2 weeks from now
    Website Location
  • Starts: Saturday, May 6, 2023

    2023 Missouri Beef Days

    Join us at the 2023 Missouri Beef Days. The dates include Saturday, May 6, 2023 - Saturday, May 13, 2023 We would love to see you there!

    3 months from now
    Website Location
  • Starts: Monday, June 26, 2023

    2023 NAITC Conference

    Join us at the 2023 NAITC Conference. The dates include Monday, June 26, 2023 - Thursday, June 29, 2023 We would love to see you there!

    4 months from now
    Website Location

    Sign up for our newsletter!