PETA USES NINTENDO PRESIDENT'S DEATH TO PROMOTE ITS OWN GAMES
You wouldn't normally expect animal rights activists to be particularly interested in news from the video game industry. Actually, unless it is to complain about something trivial, they aren't usually connected to popular media in general.
Which is why it was so bizarre for People for the Ethical Treatment of Animals (PETA) to release a statement on the passing of Nintendo president and CEO Satoru Iwata.
Iwata was considered a pioneer in the video game industry and is credited for saving Nintendo when he took over in 2002. With Nintendo languishing in comparison to its competitor Sony, he led them into a brighter future by overseeing the release of such innovative systems as the Nintendo DS and the Nintendo Wii. You or your children may have enjoyed one of these gaming systems, or any of the other past Nintendo products, in your lifetime. They have brought joy to millions, and Satoru Iwata was partly responsible for that.
Satoru Iwata suffered from a rare form of cancer, and died on Saturday at the age of 55.
It pains many to see unfortunate deaths taken advantage of by other groups, who use it to push an agenda. As it's been pointed out time and time again, PETA has shown that there is no level they won't stoop to for personal benefit.
PETA's senior director of marketing innovations (Red Flag #1) sent in this statement to Business Insider (Red Flag #2):
"We at PETA are deeply saddened by the death of Nintendo's Satoru Iwata. Many of us grew up with Nintendo—we've celebrated games such as Nintendogs, which PETA Europe named Best Animal-Friendly Video Game, and our love for these games powered the parodies we've made, such as the Super Mario Bros.–spoofing Super Chick Sisters, in which players try to save Princess Pamela Anderson from the evil Colonel Sanders, and Pokémon Black & Blue: Gotta Free 'Em All, in which players battle to free Pokémon from human enslavement. Our thoughts are with Mr. Iwata's family and everyone at Nintendo today."How nice of them to take the time to relate how Nintendo influenced their own game designs (which we're sure they'd love for you to check out in your free time - although they at least had the decency to resist outright saying that).
PETA has attacked Nintendo in the past for the ridiculous reason of the way it portrays the treatment of fake animals in its video games. They clearly have had major issues with Nintendo in the past, so what motive would they have for releasing a statement in this way?
If PETA actually felt remorse and wanted to express that to the Nintendo family, they could've done so in a more private communication, or if they wanted to reach the masses as well, they could've kept the message focused on Mr
. Iwata's life and accomplishments.
Whether they had partially good intentions or not, it was in poor taste to use a person's untimely death to advertise themselves. Let's hope that any backlash they receive will shape the way they choose to comment on such things in the future.